PRINCIPAL ANALYTICS PREP
Webinar & Online Information Session
The Impact of Ad Fraud on Analytics
Dr. Fou will discuss what digital ad fraud is and how it messes up analytics. He will then share real-life examples that analytics professionals learn from to spot anomalies in their own marketing analytics and correct for them.
Kaiser covers the story behind Principal Analytics Prep, and answers questions about the Certified Data Specialist program.
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Dr. Augustine Fou
Digital Marketing Strategist
Founder of Principal Analytics Prep
Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients.
Dr. Fou has over 20 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels. Dr. Fou teaches digital and integrated marketing at Rutgers University and NYU.
Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide.
ARTICLES / PUBLICATIONS:
Kaiser Fung is the founder of Principal Analytics Prep, and a widely-cited industry expert and educator in business analytics and data science. He is the author of Junk Charts, an influential blog on data visualization; and Numbers Rule Your World and Numbersense, best-selling books that explore how data analytics transform decision-making in business and government.
Kaiser was founding director of the Master of Science in Applied Analytics degree at Columbia University, and has over 12 years of experience teaching data visualization and business analytics at Columbia and New York Universities. He is a frequent speaker at industry and research conferences.
Prior to founding Principal Analytics Prep, Kaiser established and managed data teams at SiriusXM Radio, Vimeo, and [X+1], a pioneering ad-tech startup. Kaiser is a graduate of Princeton and Cambridge Universities, and holds an MBA from Harvard Business School.